Branded Search Volume refers to the number of times a specific brand or company name is searched for on a search engine, like Google, over a certain period of time. It is a metric used to measure brand awareness and visibility, as well as to track changes in consumer interest in a brand over time.

Branded search volume can be tracked using various tools such as Google Trends, Ahrefs, SEMrush, etc. These tools allow you to see the number of times a brand or company name has been searched for, as well as demographic information about the people who are searching for it, including location, age, and gender.

Understanding branded search volume can help companies to:

• Measure brand awareness and visibility
• Identify changes in consumer interest in a brand over time
• Understand where their audience is located
• Evaluate the effectiveness of their SEO and SEM efforts
• Identify potential opportunities for improvement

It’s important to track branded search volume regularly and analyze the data to identify trends and make data-driven decisions on how to improve brand awareness and visibility. Additionally, it’s also important to compare the branded search volume with the unbranded search volume, this would give a better understanding of how well the brand is doing in comparison to its competitors.