The email open rate is a metric that measures the percentage of recipients who open an email sent to them. It is calculated by dividing the number of unique opens by the number of emails sent, excluding bounced emails.
For example, if an email is sent to 1000 recipients and 250 of them open the email, the open rate would be 25%.
Email open rate is an important metric to track for businesses because it can provide insight into the effectiveness of their email marketing campaigns. A low open rate can indicate that the subject line or sender reputation is not engaging enough, the email is not being delivered to the inbox or that the recipients are not interested in the content.
A high open rate, on the other hand, can indicate that the subject line is compelling, the sender reputation is good and the recipients are interested in the content. By monitoring the open rate, businesses can make data-driven decisions to improve the effectiveness of their email campaigns by testing different subject lines, sender names and email layouts, and by segmenting their email lists.
It’s worth noting that email open rates can vary depending on the industry and type of email, an average open rate can range from 15% to 30%.
Track business performance with real time key metrics against targets in one place without the need for multiple dashboards or reports
