Key Performance Indicators Examples

Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL) is a lead that has been identified as having a need for a company’s products or services and has the budget and authority to make a purchase. It is a lead that has been qualified by the sales team as having a higher likelihood of becoming a paying customer.

SQLs are typically generated through lead generation activities, such as marketing campaigns, website visitors, or trade shows, and are then passed on to the sales team for further qualification.

The process of qualifying leads can vary depending on the company, but it generally involves identifying key characteristics such as:

  • Job title and role
  • Company size and industry
  • Budget and decision-making authority
  • Pain points and needs

Once a lead has been qualified as an SQL, the sales team can then prioritize their efforts and focus on closing the sale.

It’s important to track the Sales Qualified Leads (SQL) over time, compare it against industry benchmarks and historical data, to identify areas where the lead generation process could be improved. It’s also important to track the Sales Qualified Leads (SQL) by different segments, such as by different teams, products, or customers, in order to identify where the problem is and take action to increase the Sales Qualified Leads (SQL).

Sales Qualified Lead (SQL) is an important metric for companies that have a large number of leads, as it allows them to identify trends in the effectiveness of their lead generation process and to make informed decisions about process improvement and resource allocation.

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