Nonprofit Sample OKRs
Fundraising & Development
Effective fundraising and development ensure long-term sustainability for non-profits. Set clear OKRs to drive donor engagement, secure funding, and maximize impact.
Increase donor retention through improved engagement strategies.
Key results
1
Improve donor retention rate from 60% to 75%
2
Increase the number of personalized donor touchpoints from 3 to 5 per year.
3
Achieve a 90% open rate on donor communication emails.
Expand corporate sponsorship and grant funding opportunities
Key results
1
Secure at least 5 new corporate sponsorships
2
Apply for 15 new grants with a success rate of at least 30%
3
Increase grant funding by 25% compared to the previous year
Enhance digital fundraising through social media and online campaigns
Key results
1
Increase online donations by 40%
2
Grow social media following by 30%
3
Achieve a 5% conversion rate on fundraising campaign landing pages
Improve donor communication and stewardship efforts
Key results
1
Launch a donor appreciation program and recognize at least 100 donors publicly.
2
Send personalized thank-you messages to 100% of donors within 48 hours
3
Conduct 4 donor appreciation events per year
Develop a new major gifts program targeting high-net-worth donors
Key results
1
Secure at least 10 new major gifts of $25,000 or more
2
Establish relationships with 50 high-net-worth individuals
3
Achieve a 20% conversion rate on major gift asks
Organize annual fundraising events to increase contributions
Key results
1
Host at least 3 large-scale fundraising events with 300+ attendees each.
2
Raise at least $250,000 from event-based fundraising.
3
Secure 10 event sponsorships of $10,000 or more.
Launch a recurring donor program to ensure financial sustainability
Key results
1
Recruit 200 new recurring donors
2
Achieve an average recurring donation amount of $50 per month
3
Reduce churn rate of recurring donors to below 5%.
Improve grant application success rates by refining proposals
Key results
1
Increase the grant approval rate from 25% to 40%
2
Develop 5 standardized grant proposal templates for efficiency
3
Conduct quarterly training sessions for grant writers
Expand partnerships with philanthropic organizations and foundations
Key results
1
Establish 10 new partnerships with philanthropic organizations
2
Increase the number of joint grant applications by 50%
3
Secure at least $500,000 in funding through partnerships
Increase fundraising efficiency by leveraging data and analytics
Key results
1
Implement a donor analytics system to track engagement and donations
2
Use predictive analytics to increase campaign effectiveness by 30%
3
Reduce donor acquisition costs by 20%
Programs & Impact
Delivering meaningful impact requires well-structured programs. Set OKRs to measure success, improve outreach, and enhance service effectiveness.
Expand service delivery to reach more beneficiaries
Key results
1
Increase the number of beneficiaries served by 30%
2
Launch programs in 3 new underserved communities
3
Develop 2 new service offerings to meet emerging needs
Improve the impact measurement of all programs
Key results
1
Conduct 5 impact assessment studies
2
Implement a real-time data tracking system for program performance
3
Achieve an 85% satisfaction rate from program participants
Develop partnerships with local organizations to enhance service delivery
Key results
1
Establish 10 new partnerships with local NGOs and community groups
2
Conduct 4 joint programs with partner organizations
3
Secure $100,000 in funding through collaborative projects
Increase community engagement and participation in programs
Key results
1
Increase volunteer participation by 40%
2
Conduct 20 community outreach events
3
Grow program-related social media engagement by 50%
Enhance training for staff and volunteers to improve program execution
Key results
1
Train at least 200 volunteers annually
2
Develop and launch 5 new training modules
3
Achieve a 90% satisfaction rate for volunteer training
Implement new technology to optimize service delivery
Key results
1
Launch a digital platform for program applications and tracking
2
Reduce administrative workload by 30% using automation
3
Implement an online learning system for beneficiaries
Improve resource allocation to maximize impact
Key results
1
Reduce program operational costs by 20%
2
Increase program funding efficiency by 15%
3
Conduct quarterly reviews to optimize spending
Strengthen advocacy efforts for social change
Key results
1
Launch 3 advocacy campaigns targeting policy changes
2
Increase media coverage of advocacy efforts by 50%
3
Grow petition sign-ups to 100,000 supporters
Expand mental health and well-being support for beneficiaries
Key results
1
Establish mental health support services for 5,000 beneficiaries.
2
Train 50 staff members in trauma-informed care
3
Develop 3 self-help toolkits for beneficiaries
Foster long-term sustainability for programs
Key results
1
Secure multi-year funding for at least 3 major programs
2
Develop a sustainability roadmap for each program
3
Increase non-restricted funding by 25%
Marketing & Communications
Strong messaging and outreach amplify a non-profit’s mission. Use OKRs to boost engagement, increase visibility, and strengthen donor relationships.
Increase brand awareness and engagement.
Key results
1
Grow social media followers by 40%
2
Achieve a 25% increase in website traffic
3
Improve email open rates from 20% to 30%
Enhance storytelling to improve donor and volunteer engagement
Key results
1
Publish 12 impact stories from beneficiaries
2
Produce 5 high-quality videos showcasing success stories
3
Achieve 10,000+ video views per campaign
Develop and execute an effective content marketing strategy
Key results
1
Publish 50 blog posts annually
2
Increase blog engagement by 30%
3
Grow the nonprofit’s email subscriber list by 25%
Optimize SEO and website performance
Key results
1
Improve domain authority by 10 points
2
Reduce website bounce rate to below 50%
3
Rank in the top 5 Google search results for 5 nonprofit-related keywords
Increase the effectiveness of digital ad campaigns
Key results
1
Achieve a return on ad spend (ROAS) of at least 5:1
2
Reduce the cost per lead (CPL) by 20%
3
Generate at least 1,000 new donors through paid campaigns
Strengthen nonprofit's public relations efforts
Key results
1
Secure 15 media mentions in reputable news outlets
2
Publish 5 op-eds in leading publications
3
Organize 3 press conferences or media events
Improve community engagement via social media
Key results
1
Increase average engagement rate on social media posts by 30%
2
Conduct 20 live Q&A sessions with nonprofit leaders
3
Launch a viral hashtag campaign reaching 500,000+ people
Develop a comprehensive branding strategy
Key results
1
Conduct a brand perception survey with 1,000 responses
2
Redesign branding materials for a consistent message
3
Achieve 80% brand recall among stakeholders
Implement an ambassador program to expand outreach
Key results
1
Recruit 50 brand ambassadors
2
Train ambassadors to conduct at least 500 community outreach activities
3
Track and report at least 100 successful ambassador-led engagements
Strengthen internal marketing for staff and volunteers
Key results
1
Launch an internal newsletter with a 70% open rate
2
Improve volunteer and employee satisfaction with marketing support by 25%
3
Develop 10 internal training sessions on nonprofit storytelling
Human Resources (HR)
Building a dedicated team is key to success. Set OKRs to improve recruitment, enhance training, and boost employee and volunteer retention
Improve employee and volunteer satisfaction
Key results
1
Increase employee satisfaction score from 75% to 90%
2
Conduct quarterly feedback surveys with a 70% response rate
3
Reduce staff turnover rate by 15%
Enhance recruitment efforts to attract top nonprofit talent
Key results
1
Reduce time-to-hire from 45 days to 30 days
2
Increase qualified applicant pool by 40%
3
Achieve a 90% offer acceptance rate
Expand training and development programs
Key results
1
Develop and implement 10 new training modules
2
Ensure 100% of employees complete at least one professional development course
3
Launch a mentorship program for 50+ employees
Improve diversity, equity, and inclusion (DEI) efforts
Key results
1
Increase diverse hiring by 30%
2
Conduct DEI training for 100% of staff and volunteers
3
Improve DEI score in employee surveys by 20%
Strengthen volunteer engagement and retention
Key results
1
Increase volunteer retention rate from 50% to 70%
2
Conduct 4 major volunteer appreciation events per year
3
Develop an onboarding process to reduce volunteer dropouts by 25%
Improve performance management and feedback culture
Key results
1
Implement 360-degree feedback for all employees
2
Ensure 100% completion of annual performance reviews
3
Launch a real-time recognition platform for staff and volunteers
Optimize HR processes using technology
Key results
1
Implement an HR management system to automate key processes
2
Reduce manual administrative workload by 30%
3
Achieve a 90% adoption rate of new HR software
Strengthen workplace wellness programs
Key results
1
Provide mental health resources to 100% of employees
2
Organize at least 12 wellness activities per year
3
Increase participation in wellness programs by 50%
Improve leadership development initiatives
Key results
1
Enroll 50 employees in leadership training programs
2
Increase internal promotions by 25%
3
Develop a leadership pipeline for key nonprofit roles
Enhance compliance with labor laws and nonprofit regulations
Key results
1
Ensure 100% compliance with employment regulations
2
Conduct bi-annual HR audits
3
Provide legal and compliance training to all managers
Operations & Finance
Efficient operations and financial management drive sustainability. Use OKRs to optimize processes, ensure compliance, and enhance resource allocation.
Improve financial sustainability
Key results
1
Increase reserves by 20%
2
Reduce unnecessary expenses by 15%
3
Secure multi-year funding agreements for at least 3 programs
Strengthen financial reporting and transparency
Key results
1
Publish annual reports with 100% compliance
2
Reduce accounting errors to below 1%
3
Achieve a clean external audit with no major findings
Implement cost-saving measures to optimize nonprofit operations
Key results
1
Reduce overhead costs by 10%
2
Implement bulk purchasing to save at least $50,000 annually
3
Optimize office space utilization to cut costs by 20%
Improve nonprofit technology infrastructure
Key results
1
Implement a cloud-based document management system
2
Reduce IT downtime by 50%
3
Train 100% of employees on new tech tools
Strengthen risk management strategies
Key results
1
Develop and implement a comprehensive risk assessment plan
2
Train staff on risk mitigation strategies
3
Reduce financial fraud risk through enhanced controls
Optimize supply chain and logistics
Key results
1
Reduce procurement processing time by 30%
2
Increase supplier diversity by 25%
3
Improve inventory management to reduce waste by 20%
Improve sustainability efforts in operations.
Key results
1
Reduce energy consumption by 15%
2
Implement a recycling program in all nonprofit offices
3
Source 50% of office supplies from sustainable vendors