Bounce rate is a website metric that measures the percentage of visitors who leave the website after only viewing one page. It is a common metric used to measure the effectiveness of a website’s landing page or the overall user engagement with the website.
The formula for calculating bounce rate is:
Bounce rate = (Number of single-page sessions / Total number of sessions) x 100
- “Number of single-page sessions” is the number of visits to the website in which the user only viewed one page before leaving the site.
- “Total number of sessions” is the total number of visits to the website.
For example, if a website receives 100 visitors and 50 of them only view one page before leaving, the bounce rate would be 50%. A high bounce rate can indicate that the website’s landing page or content is not engaging enough to keep visitors on the site, while a low bounce rate may indicate that the website’s content is relevant and engaging.
It’s important to note that a high bounce rate doesn’t always mean a bad thing, it could be that the user found what they were looking for on the first page and therefore left the website.
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