Key Performance Indicators Examples

Task Success Rate or Task Completion Rate

Task Success Rate or Task Completion Rate is a metric that measures the percentage of users who successfully complete a specific task or set of tasks on a website or application. It is commonly used to measure the effectiveness and usability of a website or application, as well as user engagement and satisfaction. A high task success rate generally indicates that a website or application is easy to use and navigate, while a low task success rate may indicate that users are struggling to complete certain tasks and may need to be redesigned or improved.
The formula for calculating task success rate is:

Task success rate = (Number of successful task completions / Total number of task attempts) x 100

  • “Number of successful task completions” is the number of times users successfully completed the task or set of tasks.
  • “Total number of task attempts” is the total number of times users attempted to complete the task or set of tasks.

For example, if 100 users attempted to complete a task and 80 of them were successful, the task success rate would be 80%.

It’s important to note that task success rate can be measured for different types of tasks such as registration, purchase, search, etc. It’s also possible to segment the data by different user characteristics like demographics, device, location, etc. This way, you can get a better understanding of which user groups are having the most success and where improvements need to be made.

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