Key Performance Indicators Examples

Unique Visitors

Unique Visitors, also known as unique users, is a metric used to measure the number of unique individuals who visit a website or mobile app over a certain period of time. It is typically calculated by tracking the number of unique IP addresses or device IDs that access the website or app over a given period, such as a day, week, or month.

Number of Unique Visitors = Number of Unique IP Addresses or Device IDs

For example, if a website receives 100 visits from 60 unique IP addresses, the number of unique visitors would be 60.

Unique Visitors is an important metric to measure the popularity of a website or mobile app, as well as to evaluate the effectiveness of marketing campaigns, content, and user experience.

It’s important to note that Unique visitors are different from page views. Unique visitors is a measure of the number of unique users visiting a website, while page views is a measure of the number of pages viewed by the visitors. A user can have multiple page views, but will be counted only once as a unique visitor.

Website and mobile app analytics tools like Google Analytics, Adobe Analytics, and others, provide detailed information about unique visitors, their location, demographics, and behavior on a website. This data can be used to understand the users, and make data-driven decisions to improve the website or app and increase user engagement.

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