Sales Operation Manager

Sales Operation Manager’s role can be very broad and it varies based on the organization, but sales operation managers are primarily about supporting and enabling the sales teams to be more efficient and effective in selling.

Some of the important responsibilities they manage are streamline sales process, keep track of sales strategy execution, analyze data and provide strategic inputs to sales leaders and finally ensure a smooth easy sales operations for sales team so sales team can focus on selling and less on process.

Sales operation’s responsibilities have grown in recent years and it plays a critical role in the growth of any sales organization. Sales Operation Managers need to have clear goals and continuously track these goals to ensure proper and streamlined execution of the sales strategy.

OKR methodology, an agile flexible goal management framework can help Sales Operations Managers define goals that align with the broader Sales team and organization strategies and also provide the flexibility needed to execute the different responsibilities that come under their radar.

Sales Operation Managers need to ensure everything is aligned and running smoothly, OKRify a OKR goal management and strategy execution software in Salesforce will be the ultimate tool for SalesOperation Managers to define, manage and execute their OKRs.

Sales operation managers spend hours in a day in CRM such as Salesforce to analyse sales data to ensure streamlined sales execution, OKRify provides all the tools necessary to manage OKRs for sales operation managers right in the Salesforce CRM.

OKRify provides many features for sales operations managers to easily manage and track their OKRs such as

Individual and team OKRs
Sobject Key Result for automatic progress update based on any Salesforce object such as Opportunity, Leads, Activities,
Milestone Key Result for tracking tasks or milestone activities
Key Results that are based on other Objectives and Key Results
Reports and Dashboards using Salesforce platform

Here are some example OKRs for Sales Operation Managers. These OKRs are also available in OKR software, OKRify and can be easily copied with a single click

Reduce Operating Expenses for Sales Teams

Key results

Reduce the average cost to acquire a customer by 15 %

Reduce the cost of leads buying to 40 % by generating our own leads through cold calling.

Reduce 20% of our average cost of a sales call.

Improve the standards of the sales analytics process

Key results

Implement a new sales analytics and Business Intelligence system by this quarter

Build analytics for lost deals and identify patterns to make improvements

Generate automatic monthly reports on 10 top Sales KPIs

Improve sales team efficiency and productivity

Key results

Implement a CRM system that streamlines the sales process and improves data tracking, resulting in a 20% increase in sales team productivity

Develop and implement a sales onboarding program that reduces ramp-up time for new hires by 30%

Design and implement a sales incentive program that increases sales team motivation by 25%

Increase sales pipeline and revenue

Key results

Develop and implement a lead generation strategy that results in a 30% increase in qualified leads

Improve the sales team's close rate by 25% by implementing a sales training program

Increase annual revenue by 15% through the implementation of sales best practices and process improvements

Improve sales forecasting and pipeline management

Key results

Create and implement a sales forecasting model that improves accuracy by 20%

Develop and implement a pipeline management process that increases visibility and accountability for the sales team, resulting in a 25% increase in closed deals

Improve the sales team's win rate by 15% by implementing a win-loss analysis process

Improve sales team performance through data-driven insights

Key results

Identify key sales performance metrics and set up automated tracking, resulting in a 20% increase in the use of data in decision-making

Create and implement a regular sales performance review process that includes data analysis, resulting in a 15% improvement in sales team performance

Develop and implement a sales territory optimization plan, resulting in a 25% increase in sales team efficiency

Improve sales forecasting and pipeline management

Key results

Create and implement a sales forecasting model that improves accuracy by 20%

Develop and implement a pipeline management process that increases visibility and accountability for the sales team, resulting in a 25% increase in closed deals

Identify and implement process improvements that shorten sales cycle by 15%

Enhance sales team's effectiveness through technology

Key results

Research and implement new sales technology solutions that improve sales team’s productivity by 20%

Implement a reporting and dashboards solution, providing sales team and management with real-time data, resulting in a 30% improvement in decision-making

Implement a sales enablement platform that increase the number of deals closed per salesperson by 25%

Boost SDR team performance

Key results

Increase the number of qualified leads generated by SDRs by 25% per month

Improve SDR conversion rate from qualified lead to opportunity by 35%

Increase the average deal size of opportunities generated by SDRs by 20%

Implement a sales training program to improve SDR's product knowledge, resulting in a 15% increase in sales

Improve lead generation and outreach efforts

Key results

Increase the number of outbound calls made by the SDR team by 20% per week

Raise the response rate to sales emails by 30%

Develop a targeted account list and engage with at least 20 accounts per week

Set up at least 30 qualified meetings per week through outbound efforts

Enhance the sales process and pipeline management

Key results

Implement a CRM system that streamlines the sales process and improves data tracking, resulting in a 20% increase in SDR team productivity

Develop and implement a sales onboarding program that reduces ramp-up time for new hires by 30%

Implement a sales forecasting model that improves accuracy by 20%

Develop and implement a pipeline management process that increases visibility and accountability for the SDR team, resulting in a 25% increase in closed deals