OKR for Sales

Sales team is critical to any organization, similar to strikers in a soccer team they are responsible for the scoring in this case bringing in the much coveted revenue for the organization. Sales have the important tasks of finding new customers and managing relationships with existing customers.

Considering these key responsibilities, It is essential for the Sales team to set clear goals and track these goals to ensure the organization is set for growth. The OKR (Objectives and Key Results) framework can enable Sales teams to set clear goals, focus on the things that matter and measure key metrics.

OKRs can be the superpower that can help to bring teams to work towards the same goals while still providing the space needed for creativity and individual excellence.

Sales teams is focussed on their numbers and that will never change, they are always under the pressure to meet the target numbers. But when considering Sales OKRs for the Sales team it is important not just to focus on the numbers but also the processes that help to improve the performance.

OKR methodology provides the flexibility to achieve a good mix of objectives with both numbers and the other important activities that can help improve the team’s performance. Sales OKRs can be set both top down such as ones with numbers and bottom up such as ones for tasks and activities that help to improve the performance. OKRs provides the flexibility for teams and individuals to be creative and also achieve their targets.

OKR methodology and strategically crafted OKRs can take a good sales team and make them a highly productive great Sales team.

OKR Examples for Sales Team/Sales OKR

Here are some Sales OKR examples for the Sales team, these Sales OKRs examples are readily available in the OKRify application as templates for 1-click OKR creation.

Become market leader in the category in North America
Key results
1
Increase market share from 20% to 25%
2
Hire Sales Reps to improve market presence in South and Central regions
3
Increase customer retention to 98%
4
Improve Sales Enablement process
Generate record amount of bookings pipeline
Key results
1
Hire 15 new BDRs this quarter
2
Partner with Marketing through weekly review meetings
3
Conduct weekly pipeline reviews to find gaps
4
Improve lead to qualified leads conversion rate by 20%
Increase recurring revenues to record levels by end of Quarter
Key results
1
Increase MRR (Monthly Recurring Revenue) to $1M
2
Convert 10% of one-time customers into subscriptions customers
3
Increase subscription average deal size by 5%
4
Reduce churn to less than 2%
Implement new Sales Enablement to improve Sales Team
Key results
1
Get new tool for Sales Enablement training and tracking training of Sales team
2
Rollout new Sales Enablement trainings to Sales Reps by end of Quarter
3
Get 100% of Sales Reps trained and certified
4
Meet with Sales Managers to review Sales Enablement Plan for next Quarter
Build the best Sales Team in the planet
Key results
1
40% New hires should come from the top business schools
2
100% of Sales Reps trained and certified on new Sales Methodology
3
20% of Sales Reps time and 40% of Managers time are dedicated to training and coaching
4
Implement 360 Degree feedback mechanism for Sales Reps
Build a robust partner drive business
Key results
1
Build and implement new partner business model and process
2
Identify 10 potential strategic partners
3
Finalize and sign strategic contracts with 5 strategic partners
4
Increase revenue from partners by 100%
Reduce Sales Cycle
Key results
1
Reduce Sales cycle by 5% by end of quarter
2
Build automated notifications for SDRs and Sales reps for lead contacts and stalled opportunity
3
Reduce average first contact time for new leads to 1 Day
4
Train all SDRs and Sales Reps on new Sales Process and Automation tools to reduce Sales Cycle
Increase New ARR to $5M
Key results
1
Increase Quote to Close Ratio by 25%
2
Increase Deal size by 20% through cross selling addon products
3
Increase ARR from partners from 100K to 200K
4
Hire 20 new Sales Reps focussed on New Business
Increase upsell to $1M
Key results
1
Build robust customer success strategy
2
Partner with marketing to showcase value to existing customers through customer case studies and stories once a month
3
Train Sales Reps on new Products and its values
4
Partner with product to build Analytics to show product value to customers
Improve efficiency of Sales Team
Key results
1
Reduce Sales cycle from 30 days to 25 days
2
Reduce customer acquisition cost by 10%
3
80% of Sales Rep achieve quota
Target Enterprise Customers
Key results
1
Build a new strategy for Enterprise customer Sales
2
Build a new Enterprise team, hire Sales Manager and experienced Reps
3
Partner with Pre-Sales to build Enterprise specific Demos
4
Sign 10 Enterprise Customer by end of the quarter
Improve quality of Sales Lead
Key results
1
Improve Lead conversion ratio by 20%
2
Review lead qualification process and identify key lead attributes
3
Weekly review meetings with Lead Channel Partners to provide feedback and improve lead quality
Improve collaboration with Other teams
Key results
1
Monthly review meetings with Product Team to provide feedback and input on Product Roadmap
2
Setup weekly report from Support Team on open critical issues by customers to Account Managers
3
Setup weekly reports from services organization on progress of critical customer projects
Expand to South America Region
Key results
1
Identify reseller partners in the region
2
Sign 5 strategic reseller partners for the region
3
Hire high quality team to support sales for the region
4
Achieve 100K revenue from the region
Achieve annual revenue of $5,000,000‍
Key results
1
Increase the number of customers by 20 % every quarter
2
Increase the lead conversion rate from 20% to 30%
3
Increase the sale region covered by 40% by this Q3
Improve efficiency of Salespersons
Key results
1
Conduct 2 training session every month
2
Implement automation tools to reduce manual efforts and automated reminders for Sales team
3
Increase the overall conversion by 30%
4
Receive positive feedback for 90% of customer interactions
Achieve record revenues by this year
Key results
1
Increase the quarterly revenue to $85,000
2
Expand our sales to two new region this quarter
3
Implement new customer success strategy to reduce churn to 1%

It's important to remember that the Sales okr examples above are just that, examples. The most important thing when setting Sales OKRs is that they are relevant to you and your goals. By keeping the principles of OKRs in mind and using the examples above as a guide, you'll be able to set effective Sales OKRs that will help you achieve your Sales goals.

Why OKRify for the Sales Team?

As we discussed above, the OKR methodology provides many benefits that can help improve performance of your organization, especially that of the Sales Team.

Now manage your Sales OKRs right in your Salesforce with OKRify and execute your strategy to perfection. OKRify could be the ultimate tool that your Sales team needs as it is built right into Salesforce CRM where your Sales team work day in and day out.

OKRify, a best in class, intuitive, user friendly OKR software that is built natively in the Salesforce platform provides the best opportunity for easy OKR adoption by your Sales team. OKRify can fit seamlessly along with your other Salesforce processes and can integrate readily with both Standard and Custom Salesforce objects. Please contact us for more information.

Some of the OKR best practices to keep in mind when coming up with your OKR are

  • Objectives needs to be simple, concise and clearly understandable to all
  • Objectives should be inspirational and motivational
  • Try to align Objectives with Company OKRs
  • Key Result should be quantitative and metrics driven
  • Key Results are not tasks but they are measures that measure the outcome of the objective