Head of sales/VP Sales/ Chief Revenue Officer

The head of the Sales department plays a very important role in an organization, they are responsible for bringing in the revenue and the growth of the company.

Head of Sales set sales strategy, align sales structure with the set strategy, hire sales team, manage them, implement processes and execute the strategy.

The head of sales is responsible for the target and quotas set for the organization but also responsible for building their team and setting the organization for success in the long run.

The scope of the Head of Sales/VP of Sales is wide-ranging, there are several responsibilities and tasks that need to be performed to meet the targets and quotas, to keep growing the business and drive company success.

The Head of Sales needs to define clear goals that are aligned with the company’s strategic vision and provide guidance to his team.OKR framework will be the ideal management tool that a head of sales can use to build and manage their objectives.

OKR is simple, it helps to align everyone in the team towards the common goal and helps in getting focussed execution by creating a transparent, open and agile environment. With OKRs the head of sales can efficiently and effectively execute the set strategy and drive company growth.

The head of Sales will need a tool such as OKRify to clearly communicate their strategic goals, assign responsibilities across their team, track the progress and ensure streamlined strategic execution.

OKRify, an OKR goal management application build natively in Salesforce provides ability to create team and individual goals, add contributors to different key results, automatically track key results based on Salesforce data, dashboards and reports to track progress and an easy intuitive application right in Salesforce that is purpose build for salesforce users.

OKRify will help with OKR adoption and assist in aligning the sales team behind the head of the Sales’s strategy. OKRify is flexible and can be used by organizations small to large to manage their company, team or individual goals/OKRs.

Here are some example OKRs for head of Sales. These OKRs are also available in OKR software, OKRify and can be easily copied with a single click.

Increase sales funnel by the end of Q4
Key results
1
Hire 10 SDRs by Q2
2
Get at least 40 lead conversions daily
3
Reduce the number of lost leads by 10%
Grow business from Europe to record levels
Key results
1
Monthly meeting with marketing to review marketing plan for Europe
2
Increase MQLS from 300 to 600
3
Increase our lead conversion rate from 15% to 30%
Achieve Sales target of $10M for Q2
Key results
1
Increase MMR by 20%
2
Achieve $3M in upsell
3
Increase the deal closure by 35%.
Grow our business in Asia region
Key results
1
Grow our revenue to $20M in Asia
2
Generate MQLS from 300 to 500
3
Launch new products
4
Reduce churn to 4% in Asia
Improve the efficiency of the sales team
Key results
1
Training sales reps on new strategy and process to increase efficiency
2
Increase the lead conversion rate from 25% to 40 %.
3
Set-up monthly meeting with Sales Managers to identify issues in sales cycle delays
Speed up the sales cycle process
Key results
1
Implement new automation tools and train 100% SDRs on the new tool
2
Reduce the average sales cycle by 10 %.
3
Reduce the lead response time from 48 hrs to 24hrs
Increase company revenue by 20%
Key results
1
Increase the number of sales deals closed per quarter by 15%
2
Increase the average deal size by 10%
3
Expand into new markets and increase market share by 5%
Optimize sales process and improve team performance
Key results
1
Implement a sales training program that improves the close rate by 25%
2
Create a performance management system that improves the sales team's productivity by 20%
3
Implement a CRM system that streamlines the sales process and improves data tracking, resulting in a 15% increase in sales team efficiency
Build a strong sales pipeline and forecast
Key results
1
Increase the number of qualified leads generated by 20% per quarter
2
Improve the sales team's win rate by 15% by implementing a win-loss analysis process
3
Develop and implement a sales forecasting model that improves accuracy by 25%
Create a customer-centric sales approach
Key results
1
Implement a customer feedback system that leads to a 15% increase in customer satisfaction
2
Develop and implement a sales enablement program that improves customer engagement by 20%
3
Implement a customer retention program that leads to a 10% decrease in customer churn