SDR Managers play a key role in a sales team and are responsible for managing SDRs, pipeline generation and improving the process and efficiency for SDRs.
SDR Managers play a key role in hiring, territory management, allocating quotas for SDRs, they help define and improve lead to cash funnel process, work closely with marketing for lead generation and qualification process and use analytics and system to improve the process and efficiency of pipeline generation. They also play a key role in the development of SDRs and Sales Enablement.
SDR managers need to clearly define goals for their team that are well aligned with the company goals and should track these goals continuously to ensure streamlined execution of his team.
SDR managers are responsible for quotas of their team but also need to be focussed in development of the SDRs in their team, continuously improve the pipeline generation process and work collaboratively with other teams to get the best from his team.
The OKR framework can help SDR managers efficiently define goals that both align to the team’s goals and also provides the flexibility to define goals to improve process and development of the team.
OKR will be the ideal management tool for SDR Manager as it is an agile, transparent and simple process that can be adopted quickly by teams such as SDRs.
OKRify, a OKR goal management tool in Salesforce can provide the best benefits out of the OKR framework as it is embedded right in the Salesforce CRM where the SDR managers and their team carry out most of their tasks.
Having OKR goals in Salesforce will help SDR managers with faster adoption among his team and more efficient use of time by his resources. Also OKRify provides the following features that can help SDR Managers effectively execute the strategies for his teams
- Team and Individual level OKRs
- Automatic KR progress updates with data from any Salesforce object such as Lead, Opportunity, Activities, etc
- Milestone type Key Result to easily track projects such as process improvement or enablement trainings
- Simple, intuitive UI to manager goals and view, track the progress
- In-build reports and Dashboards in Salesforce platform
Here are some example OKRs for SDR Managers. These OKRs are also available in OKR software, OKRify and can be easily copied with a single click