Product marketing

Increase awareness for an upcoming product launch
Key results
1
Partner with 4 new partner companies as sponsors
2
Craft a great press release for the upcoming product launch
3
Send products and brochures to 20 top social influencers.
Promote our product in Europe
Key results
1
Identify our target audience through market research
2
Organise 5 major events every quarter
3
Hire 2 agency for inbound marketing by this quarter
Launch new product
Key results
1
Complete product development by Q1
2
Conduct market research that receives at least 500 responses in Q2
3
Launch new product with at least 100 sales in Q3
Increase product adoption
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product adoption campaign that generates at least 500 leads in Q2
3
Increase product adoption by 5% in Q3
Improve product positioning
Key results
1
Conduct a product positioning audit that identifies and addresses at least 50% of product positioning issues in Q1
2
Launch a product positioning program that generates at least 500 product mentions in Q2
3
Improve product positioning by 5% in Q3
Increase product usage
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product usage campaign that generates at least 500 leads in Q2
3
Increase product usage by 5% in Q3
Increase product upsell
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product upsell campaign that generates at least 500 leads in Q2
3
Increase product upsell by 5% in Q3
Increase product revenue
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product revenue campaign that generates at least $500,000 in sales in Q2
3
Increase product revenue by 5% in Q3
Improve product features
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product feature improvement program that addresses at least 50% of customer feedback in Q2
3
Improve product features by 5% in Q3
Increase product retention
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product retention program that addresses at least 50% of customer feedback in Q2
3
Increase product retention by 5% in Q3
Increase product loyalty
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product loyalty program that enrolls at least 500 customers in Q2
3
Increase product loyalty by 5% in Q3
Improve product satisfaction
Key results
1
Conduct customer surveys that receive at least 500 responses in Q1
2
Launch a product satisfaction program that addresses at least 50% of customer feedback in Q2
3
Improve product satisfaction by 5% in Q3