Brand Marketing

Develop new brand positioning strategy
Key results
1
Find a right visual for our brand story by this quarter
2
Hire a agency to promote our brand through digital marketing by Q2
3
Set weekly meeting to review brand positioning and make improvements
Increase brand awareness
Key results
1
Identify 2 celebrity and sign contract as brand ambassador
2
Identify 10 social influencer to talk about our brand
3
Set weekly review calls to review the impact
Improve brand reputation
Key results
1
Launch a brand reputation campaign that generates at least 500 positive mentions in Q1
2
Conduct a brand reputation audit that identifies and addresses at least 50% of negative mentions in Q2
3
Increase customer satisfaction by 5% in Q3
Increase brand loyalty
Key results
1
Launch a brand loyalty program that enrolls at least 1,000 customers in Q1
2
Conduct a customer survey that receives at least 500 responses in Q2
3
Increase repeat customer purchases by 5% in Q3
Increase brand engagement
Key results
1
Launch a brand engagement campaign that generates at least 500 social media interactions in Q1
2
Conduct a brand engagement audit that identifies and addresses at least 50% of customer feedback in Q2
3
Increase website engagement by 5% in Q3
Increase brand advocacy
Key results
1
Launch a brand advocacy program that enrolls at least 500 customers in Q1
2
Conduct a customer survey that receives at least 500 responses in Q2
3
Increase customer referrals by 5% in Q3
Improve brand messaging
Key results
1
Conduct a brand messaging audit that identifies and addresses at least 50% of brand inconsistencies in Q1
2
Launch a brand messaging program that generates at least 500 brand mentions in Q2
3
Increase brand recognition by 5% in Q3
Increase brand differentiation
Key results
1
Conduct a brand differentiation audit that identifies and addresses at least 50% of brand similarities in Q1
2
Launch a brand differentiation program that generates at least 500 brand mentions in Q2
3
Increase brand differentiation by 5% in Q3
Increase brand equity
Key results
1
Conduct a brand equity audit that identifies and addresses at least 50% of brand weaknesses in Q1
2
Launch a brand equity program that generates at least 500 brand mentions in Q2
3
Increase brand equity by 5% in Q3
Increase brand visibility
Key results
1
Launch a brand visibility campaign that generates at least 500,000 impressions in Q1
2
Conduct a brand visibility audit that identifies and addresses at least 50% of brand visibility issues in Q2
3
Increase brand visibility by 5% in Q3
Increase brand recognition
Key results
1
Launch a brand recognition program that generates at least 500 brand mentions in Q1
2
Conduct a brand recognition survey that receives at least 500 responses in Q2
3
Increase brand recognition by 5% in Q3